Attorneys at Law | Madison, Wisconsin

Bruce A. Schultz



Bruce A. Schultz |

Bruce began his career as a trial lawyer in Madison in 1978. The federal judge in Indiana for whom Bruce was a clerk brought his staff to Madison while sitting as a visiting judge. Bruce decided to stay.

For more than 30 years Bruce has tried cases in circuit courts throughout the state and in the federal courts in both the Eastern and Western Districts of Wisconsin. He has handled appeals in the state appellate and supreme courts, as well as the 7th Circuit.

Philosophically, being prepared for trial is the key to achieving the best result for clients. The litigation process should involve making complex facts and issues understandable. Transforming a client's problem into something more complex than necessary is not the objective.

Bruce has tried a multitude of personal injury and wrongful death lawsuits involving motor vehicles, premises liability, construction accidents, products liability, electrocutions, electrical contact and gas explosions. He has tried cases involving medical and other areas of professional malpractice. Bruce has been involved in tobacco litigation, including actions brought by governmental entities, individual plaintiffs and purported class actions. He has represented pharmaceutical companies in both product claims and anti-trust actions. He has also litigated and arbitrated commercial disputes involving issues as diverse as the final reclamation of an open pit coal mine in Montana to the alleged forfeiture of an ownership interest in a multi-million dollar electric generating plant.


Year Joined Firm

Areas of Practice
•Civil Litigation
•Commercial Litigation
•Insurance Litigation
•Professional Malpractice
•Personal Injury
•Products Liability
•Utility Law

•J.D., Indiana University School of Law, 1976, Magna Cum Laude
•B.S., Indiana University School of Business, 1973, Cum Laude

Bar Admissions
•Wisconsin, 1978
•Indiana, 1976
•Western District of Wisconsin
•Eastern District of Wisconsin
•Northern District of Indiana
•Southern District of Indiana
•7th Circuit Court of Appeals

Professional Associations
•Member, American Bar Association
•Member, Dane County Bar Association
•Member, State Bar of Wisconsin
•Member, Indiana Bar Association
•Member, Civil Trial Counsel of Wisconsin
•Member, Defense Research Institute
•Member, Federation of Defense and Corporate Counsel

Honors and Awards
•Fellow, American College of Trial Lawyers
•Wisconsin Super Lawyers List, 2005-Present
•Civil Trial Advocate, National Board of Trial Advocacy

Past Employment
•Law Clerk, U.S. District Court for the Southern District of Indiana, Hon. James E. Noland, 1976-78
•Deputy Auditor, State of Indiana, 1974-76

Representative Cases
Bud’s Concrete v. VCNA Prairie Wisconsin, 2012 WI App 52, 340 Wis. 2d 743.
Industrial Risk Insurers v. American Engineering Testing, Inc., 2009 WI App 62, 318 Wis. 2d 743.
Greenfield v. Physicians Insurance Company, 2008 WI App 1, 306 Wis. 2d 848.
Hoskins v. Dodge County, 2002 WI App 40.
Insolia v. Philip Morris, Inc., 128 F. Supp. 2d (W.D. Wis. 2000).
•Insolia v. Philip Morris, Inc., 216 F. 3d 596 (7th Cir. 2000).
Milwaukee Carpenter's Dist. Council Health Fund v. Philip Morris, Inc., 70 F. Supp. 2d 888 (E.D. Wis. 1999).
Insolia v. Philip Morris, Inc., 53 F. Supp. 2d 1032 (W.D. Wis. 1999).
Insolia v. Philip Morris, Inc., 186 F.R.D. 547 (W.D. Wis. 1999).
Insolia v. Philip Morris, Inc., 186 F.R.D. 535 (W.D. Wis. 1998).
Insolia v. Philip Morris, Inc., 31 F. Supp. 2d 660 (W.D. Wis. 1998).
Laesch v. L&H Industries, Ltd., 161 Wis. 2d 887, 469 N.W.2d 655 (Wis. App. 1991).
Adelman-Tremblay v. Jewel Companies, Inc., 859 F.2d 517 (7th Cir. 1988).
Bell v. Milwaukee County, 134 Wis. 2d 25, 396 N.W.2d 328 (1986).
Larsen v. Wisconsin Power & Light Co., 120 Wis. 2d 508, 355 N.W.2d 557 (Ct. App. 1984).
State ex rel. Lewandowski v. Callaway, 118 Wis. 2d 165, 346 N.W.2d 457 (1984).
Mannino v. Davenport, 99 Wis. 2d 602, 299 N.W.2d 823 (1981).

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